Amrit is a Public Relations professional with over 26 years of experience. She has witnessed a great journey from satellite TV to technology and internet, working on trends that caused an inflection point in these industries and leveraged communications to creates disruptive brands and businesses.
In the beginning of her career she saw immense potential of satellite television and joined the industry at its inception as the communication lead for Zee telefilms. In 1996 she transitioned to the tech industry with its evolution and became an active contributor to technology communication consultancy with 2020 MSL, consult most tech MNCs build a brand in India. From government leaders, policy makers through board members and executives, to think tanks, viewers and online users, digital influencers, print and TV media communicating is what she does best. She worked with editors across India and foreign media, language media and shaped narratives through open dialogues, op-eds and co-created forums. She also built the digital practice at 2020 MSL (Part of Publicis Group) ground up and led clients to think “digital first” since 2015.
Through her career, she has successfully built teams from the start up to 100+ persons, while creating a culture focused with a shared vision of “look forward to coming to work” and making work exciting for teams.
In 2018, Amrit joined Facebook as communication director, India to lead communications for all of its apps, Facebook, Instagram and WhatsApp and bring strategic vision to the group. Her expertise in Crisis Communications and Issues Management have been a core part of her accomplishments, protecting the organization’s reputation while addressing key issues.
A women leadership mentor, Amrit’s life purpose is to pay it forward and help women leaders succeed, build a personal brand and find a purpose. To sustain her purpose and using her skill sets, Amrit consults brands on communication outreach. Currently she is counselling several startups in the Michael Susan Dell Foundation to use communication for growing and sustaining business. She continues to work on projects ranging across re-branding, building narratives to creating digital communities for growing users.